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Successful franchise growth relies on the visibility of the brand both nationally and locally. Therefore, when potential customers are searching for a company's services in that city, the franchise brand must maintain a consistent presence in all of the markets in which it operates. A Franchise SEO Company provides support and assurance in the process of establishing and growing that consistent presence.
While traditional Search Engine Optimization (SEO) generally operates on a regional or local scale, Franchise SEO has been specifically designed to address the needs of Multi-Location Brands (many franchisees). Franchise SEO focuses on the coordination and precise technical application of services in order to achieve that consistency across multiple locations. In addition, a Franchise SEO Company provides proven systems that achieve the right balance of Brand Control and Local Performance.
As your dedicated Franchise SEO Agency, we will work with you to develop an SEO for Franchise Brand program that is structured, scalable and capable of providing the long-term performance that is necessary in order for you to succeed. Through our Work with Franchise Brands, you will achieve:
1. Dominion over Local Search
2. Growth of Organic Traffic & Increase Visibility
3. Improved Local Visibility Across All Territories of Your Franchise
SEO Services For Franchises
On Page SEO
What is Franchise SEO?
SEO for Franchises is a specialised form of Search Engine Optimization focused on improving a Franchise Brand's ranking, traffic and leads across a Franchise Network of multiple locations. Franchise SEO combines the large-scale strategy of an Enterprise-level Company with Hyper-Local Execution.
The Successful Execution of Franchise SEO will ensure:
1. Corporate Pages Rank Nationally
2. Each Franchise Location Ranks Locally
3. Brand Consistency Across Franchise Websites
4. Local Relevance Drives Conversion
Unlike single-location SEO, Franchise SEO Services Must Address the Following Considerations To Be Effective:
1. Duplicate Content Risks
2. Local Competitor Analysis
3. Google Business Profiles
4. Development of an Effective Scalable Local SEO Program
We'll help you drive revenue
Our company's mission is to help businesses grow with a custom SEO plan and optimization strategy. We're data driven, and we work with full transparency.
Why Do Franchises Need a Dedicated Franchise SEO Agency?
Generic SEO Strategies Fail at Scale to Achieve the Desired Outcomes. Franchises Require Truly Dedicated Franchise SEO Agencies, Experienced at Working with the Complications Unique to Multi-Location Businesses, in Order to Achieve the Desired Results from Their SEO Campaign.
An effective franchise SEO company provides assistance to help:
- Franchise brands maintain their brand's image and control
- Local individual locations who perform in their local market
- Corporate teams manage the SEO strategies for franchise brands centrally
- Franchise owners acquire appropriate amounts of leads consistently
Without effective systems to facilitate, Franchise brands can deal with inconsistent rankings, ineffective local SEO efforts, and fragmented visibility throughout search engine results.
Whereas Traditional SEO relies on one website and one target market and audience, Franchise SEO has to address:
- Many hundreds of individual locally-themed landing pages
- Tens of thousands of locally-focused keywords.
- Management of multiple google business profiles continuously
- Coordination of multiple SEO campaigns across many locations
This is why it is extremely important to partner with an agency specializing in Franchise SEO as opposed to a typical SEO company.
How the Franchise SEO Process Works as a Whole
At Franchise SEO's core is the local relevance of the franchise. The franchise SEO process is structured around achieving local relevance, while at the same time allowing for Franchise SEO to scale.
Each Office's Franchise SEO campaign follows the same proven best-practice framework:
1. Discovery-to-Strategic Development
We analyze your Franchise, determine who your Competition is, and assess all markets (on a local, regional, and National level) to build an SEO strategy based on accurate statistical analysis to support the Growth Goals of your Franchise. This includes:
- Conducting a Market-Level Keyword Analysis
- Conducting a Competitive Benchmarking Analysis
- Conduct a Brand Governance Review
By completing this step, you are ensuring that every Office (location) of your Franchise will be able to achieve higher local search rank, and ultimately better search results.
2. Building an SEO Foundation at the Local Level for Every Franchise Office
Local SEO is the focal point of Franchise SEO. Achieving higher local search ranking for each of your Franchise Offices (locations) individually is vital.
Merging SEO with Google My Business Profile optimization:
- Optimize Google My Business Profile accuracy and Performance of your Franchise.
- Ensure proper Listing and Performance of Business Listings Across Major Directories such as Yelp, Yellow Pages, Google Places, Local.com, etc...
- Create Consistency of Name, Address, Phone Numbers (NAP) for your Local Franchises by utilizing Tools like Online Review Sites.
Creating Stronger Local SEO presence for your Franchise leads to Higher Local Search Rank and Qualified Local Customers.
3.Local Landing Pages that can Expand Your Franchise
Structured Local Landing Pages are used by Franchise companies that exceed on-line Franchise sales.
These pages are built to target local search phrases related to your brand and are designed to create a consistent look and feel within your Franchise chain of stores.
All pages will include:
Intent from a City to buy a specific product or service
Search phrases that match the intent
Page Layout designed to create conversions
Calls to Action in a clear and easy to find location
Structured Local Landing Pages will allow multiple
Locations to rank locally for search phrases while also avoiding cannibalization of search rankings between multiple franchise locations.
Managing Multiple Google Business Profiles at Scale
To maintain multiple locations, an organization has to have an extensive set of processes and procedures in place.
Our GMB Management Solution delivers:
- Correct profile information all locations across GMB
- Optimized GMB categories
- Comprehensive review response workflows
- A continual review of GMB profile health.
When you optimize a GMB profile, you can expect an increase in phone calls, request for directions, and a better chance of being displayed in Google local outcomes
Managing Online Ratings and Reputation
When it comes to conversions, trust is the most important factor. People are influenced by online ratings when making a decision to visit a location.
As part of our services, we offer:
- A rating-generating system
- A reputation management solution
- Complete set of pre-writing templates approved by clients
- A method for monitoring sentiment by location
The more your business receives positive reviews, the better your business will perform in organic search.
Link-Building for Franchise Brands
Having Authority is Important—especially for Franchise businesses with multiple locations.
Generating inbound links is part of our strategy and we will create link-building programs that build Domain Authority and at the same time promote Local Relevance.
Our methodology consists of the following elements:
1. Links from national authorities
2. Links from local citations
3. Partnerships with businesses specific to the
marketplace
4. Public relations (PR) for franchise systems
Through quality link building, we are able to create a sustainable means of ranking in organic search and creating greater online presence within a given marketplace.
Technical SEO for Franchise Websites is Critical
If you run a Franchise business and have the potential to open multiple locations, then the Technical SEO of your Franchise website is crucial.
Your Website's Technical SEO will limit your Franchise's ability to grow and create duplicate search rankings.
We manage:
Crawl Optimisation
Indexation Management
URL Structure for Multi Location
Site Speed and Core Web Vitals
Schema Markup for Locations
Advanced Technical SEO will enable search engines to properly identify the hierarchy of your brand and the relevance of your locations.
Enterprise SEO at Franchise Scale
Franchise companies are, for all intents and purposes, Enterprises. Therefore, we have combined the Enterprise SEO principles with local execution.
We offer:
Enterprise SEO Services for Corporate Pages
SEO for Location Pages
Governance Frameworks for Franchise Expansion
Tracking of Performance by Region
As an Enterprise level SEO Agency, we align your Local SEO with the broader Marketing Efforts of your Franchise.
Content Development and Keyword Strategy for your Franchise
Content is the fuel for generating visibility. We create an SEO strategy that focuses on creating content that is driven by consumer intent for both Corporate and Local Locations of your Franchise.
Examples of our Work Include:
National Franchise Service Pages
Location-Specific Franchise Service Pages
Blogs that provide visitors with Local Search Engine results
Authoritative Articles used to build backlinks
Developing a Keyword Strategy that Targets keywords that will bring in Organic Search Traffic and Rank your Franchise Locations as Competitors.
Your Trusted Internet Marketing Agency for Franchises
As an Internet Marketing Agency, we provide a complete Service.
We integrate Search Engine Optimization into overall Initiatives that Assist with Growth. We Integrate SEO with:
Marketing Services for Franchises
Paid Media
Conversion Optimization
Analytics and Customer Relationship Management (CRM) Tracking
We ensure that SEO has a direct impact on generating Revenue.
Franchise SEO, when performed correctly, becomes an Engine for Growth.
Franchise SEO creates Local Visibility, Builds Brand Trust, and Creates Consistent Leads from Market to Market.
If You Are Looking for A Franchise SEO Agency as Your Partner for Growth and Would Like to Learn More About our Expertise on Scale, Performance, and Governance Please Reach Out to Our Team.
Together We Can Build A Results-Driven Business System For All Franchise Locations... today and for the foreseeable future.
