Freelance Technical SEO
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When it comes to getting organic traffic to your website, finding the right person to handle your freelance technical SEO can be the difference between struggling to attract visitors and having an optimally performing website that ranks higher in organic search. Technical SEO is the backbone of any successful SEO strategy, but is also one of the areas of digital marketing that is least understood and often botched.
Business owners in every industry rely on freelance technical SEO specialists to assess issues that may block search engines from crawling, indexing, and ranking their website correctly. This applies to all types of businesses, including SaaS platforms, e-commerce sites, and content-heavy businesses; freelance technical SEO specialists can provide their expertise without the added costs of hiring a full-time employee.
Freelance Technical SEO Services
On Page SEO
Defining Freelance Technical SEO
Freelance technical SEO is a very specific type of search engine optimization (SEO) completed by an independent contractor that specializes in the technical aspects of search engine optimization.
Unlike general SEO services delivered by most SEO companies, freelancers specializing in technical SEO focus on site architecture, indexing, performance and crawlability — all the elements that have a direct impact on how search engine algorithms evaluate a website.
There are many reasons that businesses choose to hire freelance technical SEO contractors when they need:
- Advanced technical solutions
- Project-specific SEO expertise
- Support for larger or more complicated websites
- High-level expertiseNone of your efforts around content strategy and keyword research will make an impact if search engines aren't able to see or understand your website properly.
Technical SEO includes:
- Efficient indexing and crawling
- Page load speed and overall speed improvements on your website
- A secure architecture for your website
- An internal linking structure that is clean and well organized
- Proper usage of meta tags and XML sitemaps
When the elements mentioned above are improperly configured, websites experience stagnant rankings, low organic traffic, and a minimal amount of visibility online.
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Who is the Right Fit for Hiring a Freelance Technical SEO Expert?
A company can benefit from contracting a freelance technical SEO expert when the business needs deep expertise in the area with no long-term commitment.
Companies will typically seek freelance technical SEO professionals for:
- Moving or redesigning their website
- Improving their Core Web Vitals
- Large-scale technical audits of their websites
- Searching for and fixing issues with indexing or current performance
- Assisting their in-house SEO team
Freelancers provide the company with the ability to have expertise, speed and resources focused on their unique needs and not create additional positions internally.
Keyword Research & Technical Mapping
In order to support technical SEO representations, quality keyword research must take place.
Freelance Technical SEO professionals will map keywords to the structure of the website to ensure that the correct pages rank for the correct searches.
Well conducted keyword research results in no duplication and increased efficiency for indexing on large sites.
Link Building & Considerations for Off Page SEO
Even though it is not always the main focus, freelance experts in technical SEO often work hand in hand with the link building and the off page SEO teams.
If your site has the correct technical readiness, this will ensure that link equity will flow properly throughout the site.
Analytics, Data Analysis, and Measurement
Freelance technical SEO professionals typically monitor the following through relevant tools, such as Google Analytics and Google Search Console:
Traffic trends
Indexing
Search performance
Technical improvements over time
By monitoring these metrics, technical SEO efforts can be correlated to actual SEO results through data analysis.
Technical and On Page Alignment
Technical SEO is concerned with the infrastructure of your website; however, it must also work together with On Page SEO.
Freelance Technical SEO consultants will assist in creating the following:
- Meta Tags that Support Your Focused Keywords
- Page Templates that Are Crawlable
- Internal Linking that Reinforces Topical Relevancy
- On Page Elements that Reinforce Technical Changes
This synchronization will improve the chances for search engine rankings and for gaining organic traffic.
Support for SEO and Marketing Channels
Freelance Technical SEO and the Industries They Serve
While technical SEO applies to all industries, how it is executed will differ in each.
Freelance professionals use different strategies depending on whether they are providing technical SEO for:
SaaS and technology platforms
Ecommerce websites
Enterprise content publishers
B2B service organizations
Multi-location businesses
Freelance Technical SEO professionals have experience providing technical SEO solutions to different types of industries, which allows them to successfully provide scalable solutions to multiple sites and multiple markets.
Freelance Technical SEO vs. Agencies vs. Internal
A freelance SEO expert fills in a unique space between agencies and internal teams providing a balance of both.
Agencies offer breadth but lack the deep technical focus as a freelancer.
Internal teams require hiring, onboarding and a long-term investment and cost.
Freelance technical SEO professionals bring specialized experience that allowed for speedy execution while incurring lower overhead costs overall.
Freelance technical SEO
Freelance Technical SEO professionals conduct inclusive tech audits that evaluate the following components of your web properties:
- Crawlable
- Indexed
- Dead Links / Redirect Chains
- XML Sitemap / Robots Directives
- Meta Tags
- Site Speed / Performance
Identifying issues at an early stage will allow prioritising technical fixes that create improved visibility and improved rankings.
Indexing, Crawl Optimization & Access by Search Engines
Search engines use clean and clear indexing signals to determine what a website is about.
Freelance Technical SEO professionals will help improve:
- Crawl Paths and Internal Links
- Indexing Rules & Exclusions
- XML Sitemap for Large Sites
- HTTPS Implementation
This will allow search engines to correctly process all of your most important pages.
Page Speed & Core Web Vitals Optimization
Page speed is an important factor for ranking and user experience. Freelance Technical SEO consultants will focus on optimizing:
- Core Web Vitals
- Reducing Load Times and Rendering Latency
- Improving Site Speed on all Devices
- Improving Page Performance
Faster loading websites will yield higher rankings, more customer engagement and growth of your website's organic traffic.
Tools Freelance Technical SEO Experts Use
Professional technical SEO utilizes various types of tools and programs to diagnose and repair technical issues.
Freelance technical SEO professionals use a number of advanced tools to diagnose technical issues and implement solutions:
Crawling / Indexing Tools
Performance / Speed Testing Platforms
Analytical Tools for Tracking Purpose
SEO / Marketing Platforms
Using these tools, freelance professionals can provide quicker insights into technical issues as well as implement changes that have a higher degree of efficiency.
Freelance Technical SEO Projects / Engagement Periods
Freelance technical SEO professionals are often hired to provide a specific project with a specific outcome. Some of the different types of projects that freelancers typically work on include:
Complete website launches / migrations
Cleansing technical debt
Performance optimization initiatives
Recovery after SEO rankings drop
Each project is scoped in such a manner as to provide measurable improvements from the project.Dedicated Freelancing professionals possess expertise and experience, and have a proven track record as technical SEO experts.
Freelancing technical SEO professionals are generally very experienced, with years of relevant skill set, and each will have worked on hundreds, if not thousands, of projects over their career.
The experience that each freelance technical SEO professional brings to your project allows them to spot potential problems that others may not, and build strategies to avoid those problems, with the potential negative that comes with them.
Reasons Why Companies Hire Freelance Technical SEO professionals?
* To have immediate access to senior-level skill sets without going through the typical bureaucratic hurdles associated with hiring full-time employees.
* To be able to easily integrate with the client's existing team.
* To focus on results rather than wasting time on useless activities.
Because of these reasons, the use of freelance technical SEO professionals allows you to move much faster and much smarter than hiring internally.
Technical SEO is not done in a vacuum. It supports all aspects of digital marketing, includes support for all paid marketing channels, supports Google Ads and digital PR, and supports all organic channels.
When technical SEO foundations are strong, all other types of digital and marketing strategies improve significantly.
When you build an internal team, you need to establish a process for hiring and training, and then manage that team for performance.
The use of freelancers provides immediate access to specialized skill sets, as well as the ability to scale your resource use as needed.
In many cases, the most efficient way to get the right freelancers to provide support is to hire freelance technical SEO professionals.
When you go to hire a freelancer for technical SEO expertise, you should evaluate that freelancer's quality of work based on the following characteristics:
* Their technical expertise and background.
* Their past success in delivering successful technical SEO outcomes.
* Their ability to identify and prioritize technical issues in the website.
* How they communicate and collaborate.
Finding the right freelancer to work with ensures that your site will be able to see long-term SEO improvement.
The ultimate goal of hiring a freelance technical SEO professional is to drive organic growth to your site.
Freelance technical SEO professionals remove technical barriers, improve indexing, enhance speed and ultimately unlock sustainable traffic and visibility through the implementation of effective technical SEO strategies.
When you have a strong technical SEO foundation recorded, the cumulative effect of your SEO initiative will continue growing day by day.
If your site is currently experiencing performance/low visibility/issues, working with a freelance technical SEO professional accelerates your results.
Whether you are looking for short-term projects or the ongoing use of freelance technical SEO professionals, they will have the experience necessary to help your business compete.
Leverage your website's technical complexity to your advantage by hiring an experienced freelance technical SEO professional.