Hotel SEO Agency
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SEO (Search Engine Optimization) agencies that focus on the hospitality business are essential for increasing direct bookings, strengthening branding and growing revenue. Hotels should leverage search engine optimization techniques to drive organic traffic to their websites through search engines like Google, Yahoo, Bing, etc.
As a results-oriented hospitality SEO company, we provide hotel search engine optimization solutions for all types of hotel properties: luxury hotels, boutique hotels, and multi-location hospitality businesses. Our search engine optimization techniques will raise your hotel's rankings on search engine results pages and help bring in potential guests as well as convert potential guests to confirmed online bookings through your website.
Hotel SEO Services
On Page SEO
The Importance of SEO Agencies for Hotels
Hotels have unique challenges that may not be fully understood by other types of SEO companies. Hotels face unique challenges, including ranking in local search results, optimizing for Google Maps, optimizing their booking engine, and the customer journey from discovery to booking. Therefore, SEO for hotels requires knowledge of the hospitality industry.
A professional SEO agency focused on the hospitality industry understands how guests search and the effect of search on guests' booking decisions. Professional hospitality SEO agencies know how to enhance hotels' direct bookings by creating customized strategies for generating qualified traffic to their hotel websites; this results in long-term online visibility for the hotel.
In conclusion, the primary intent of SEO for Hotels is to create more direct reservations for hotels and to lessenHotels at the top of organic, local, and local listing searches will see a much greater number of reservations made from targeted travelers who desire to book a room for the near future.
If the right SEO strategy is employed, you can:
Prospect repeat bookers from direct booking.
Increasing the number of organic, high-intent searchers to your website.
Increasing your hotel website's ranking in search results related to the keyword associated with reservations to your hotel.
Build a better online presence for hotels.
Build interest from travelers before they start planning their trips.
You will continue to receive additional value from SEO long after optimizing your website.
How We Assist Hotels With Their SEO
We are focused solely on hotel SEO and your targeted audience. Our services consist of a combination of technical SEO, On Page SEO, Content Marketing, and Digital PR to provide real quantifiable results.
We'll help you drive revenue
Our company's mission is to help businesses grow with a custom SEO plan and optimization strategy. We're data driven, and we work with full transparency.
Local Hotel SEO
Local SEO is critical to hotel marketing. Guests rely heavily on local search, Google Maps, and local directory queries when trying to find where to stay.
We are an experienced hotel SEO agency that specializes in:
Optimizing your hotel listing on the major search engines
Getting your hotel to show up on Google Maps
Optimizing your hotel for local search relevance when searching for hotels
Improving the visibility of boutique and luxury hotels in local search.
Managing your NAP information on the internet to maximize your local visibility.
With strong local SEO, hotels will increase their online visibility, improve their local-related search rankings, and grow their online bookings from guests visiting or travelling near their hotel.
Keyword Research for Hotel SEO
Good keyword research is the most important part of a successful hotel SEO program.
In order to be effective, we will identify the most relevant keywords to target based on booking habits, traveller search habits, and the level of competition for each keyword.
The process we follow to perform the keyword research includes:
Identifying booking-intent keywords
Finding local SEO keywords related to where your hotel is located
Evaluating brand and non-brand opportunities for your hotel
Identifying keywords that will attract potential buyers to your hotel
Researching opportunities to get more qualified visitors to your website.
By identifying the right keywords, we can help increase your website's organic visitors and help drive converting visitors to your hotel.
Link Building and Digital PR for Hotels
Authority is essential in regards to your position within search engines.
Therefore, our link building and digital PR efforts are focused on acquiring high quality backlinks which helps strengthen your overall position in search engines and position within the online marketplace.
We assist hotels with:
Acquiring high quality backlinks from travel and hospitality related sites
Establishing their authority via digital PR
Increasing hotel visibility within organic search engine results
Building credibility within the hospitality industry
Providing long-term support for your SEO performance
This methodology creates a continuous source of competitive advantage within the major search engines.
On Page SEO/Page Optimization
On page SEO will assist search engines and users determine the relevance of your hotel website.
We have optimized all the on page SEO variables for each of the pages of your hotel website to improve rankings.
The main areas of focus include:
Improving page titles and other metatags
Page targeting for individual keywords
Structuring your website's content for ease of use
Improving the visitor experience on all pages of the customer journey to your hotel property
Improving keyword rankings on priority pages
Strong on-page SEO is an important part of a hotel’s ability to get as many organic visitors as possible and convert them into direct bookings.
Content Marketing That Attracts Travelers
Content marketing is a very important part of hospitality SEO.
High-quality content will help hotels meet their search engine ranking goals, will help to connect with and educate potential guests, and will eventually lead to creating a desire for guests to purchase from the hotel.
The strategies we have for content marketing include:
Local SEO will benefit from our location-based content
Blog content that produces more organic traffic
Pages designed to obtain direct bookings
Improved online visibility of the hotels
SEO optimized website content to appear in search results
Support for SEO strategies with keyword ranking improvements to increase the number of visitors coming to the site.
Measuring Growth and Performance of SEO
Transparency is important in measuring growth and performance of SEO.
Our SEO tracking and reporting focuses on metrics that can be aligned with business outcomes rather than inflated metrics.
We monitor:
keyword rankings for your key terms;
site and organic growth in site traffic;
online and direct bookings to your hotel;
SEO performance in all of the major search engines;
organic traffic and qualified traffic trends.
These measurements enable you to receive actual ROI on your investment in SEO.
Technical SEO for Hotels
The technical SEO of your hotel website develops the structure or foundation for every hotel SEO campaign that works!
Our technical SEO process focuses on the analysis of your hotel website architecture, your hotel website speed, and your hotel website internal linking to allow search engines to properly crawl, index and rank all your hotel web pages.
As part of our technical SEO for hotels, we will:
Perform website speed optimization for two types of users; those on mobile devices and those on the desktop.
SEO integration with the booking engine associated with your hotel.
Develop a better architecture for your hotel website to allow for better crawling by search engines.
Conduct technical audits of the technical side of your hotel website and make improvements based upon the results.
Maximize traffic flow through the use of internal linking.
Hotel SEO vs. Paid Media
Paid media will drive immediate online traffic, but SEO will provide long-term growth and sustainability.
The moment you stop spending for paid media, the flow of new traffic through paid media will stop, while the effect of SEO will continue to generate higher volumes of organic traffic and qualified traffic in the long term.
An effective digital marketing plan uses SEO as the framework for building a sustainable digital presence for a hotel, while paid media is used to supplement overall digital marketing efforts.
Our digital marketing approach for hotels integrates SEO, content marketing, and selective paid media for maximum results.
Utilizing SEO to Differentiate Your Hotel from Competitors
With an increasing number of hotels in the marketplace, utilizing SEO to reach your target customers is necessary.
SEO offers the most valuable method in reaching guests, improving your online presence, and increasing your hotel’s direct bookings.
Selecting an SEO Agency for Hotels will allow your hotel to:
increase organic traffic;
improve your hotel’s ranking in the search engines;
enhance your hotel’s overall online presence;
create an enduring competitive advantage for your hotel;
create a continuous flow of direct bookings for your hotel.
If you would like to invest in an SEO strategy that provides you with actual measurable results, our SEO agency for hotels is ready to assist you.
Increased Direct Bookings Through SEO
Every type of SEO campaign we create is designed to help you drive direct bookings.
By optimizing your booking engine, increasing your page SEO, and increasing your keyword ranking, we will assist you in driving more direct bookings while also reducing your OTA dependency.
Our SEO services provide you with:
Assistance in driving direct bookings on an ongoing basis
Growth in your monthly direct bookings
Increased direct bookings due to organic traffic
Higher volumes of online bookings without increasing your advertising spend
Conversion of your website visitors into paying guests
Ultimately, you will derive greater revenue and have total control over your hotel’s online presence.
SEO for Luxury and Boutique Hotels
If you're the owner of a boutique hotel, small boutique hotels, or luxury hotels, SEO for your hotel should reflect the brand positioning of your hotel as well as the target audience of your hotel.
Our hotel SEO agency develops personal SEO strategy frameworks that meet the following objectives:
boutique hotel brand's desire for local visibility;
luxury hotel brand's desire to compete in high-value markets;
multiple-location hotel business' requests for unique strategies;
independent property mandates for unique strategies.
Each of our SEO campaigns is aligned with your specific goals in terms of hospitality SEO.
Why Work with Our SEO Agency for Hotels?
Not all SEO agencies specialize in the hospitality industry. We focus exclusively on developing strategies for hotel clients to grow and succeed in a sustainable manner.
The benefits of working with our SEO agency for hotels include:
proven track record in hotel SEO;
professional and trustworthy hotel SEO services;
individual strategies based on your hotel's objectives;
individual strategies based on the desired number of bookings;
audits of hotel SEO and continuous optimization;
partnership with a trusted internet marketing agency.
We do not provide generic SEO services; we offer customized strategies specific to the hotel industry.
