Industrial SEO
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Search engines rank food places and online retailers in different ways than they rank complex industrial companies with advanced products and extensive histories and large amounts of time and specialized customers. Our industrial SEO services are tailored to help manufacturers, distributors, and other types of industrial businesses consistently meet their needs for inbound demand through natural search (not vanity traffic).
The way that most industrial businesses build their websites makes it difficult for them to gain more on-site traffic because industrial companies have built their sites based on engineering specifications and internal language, rather than how their prospective customers actually search for industrial products (this can be seen by low organic visibility, lower ranking in search engines, and missed opportunities to generate interested buyers).
Through bridging this divide with our recommendations related to your website, content, and technical foundation, we align your website and content with how buyers (Procurement Managers, Engineers and Decision Makers) search for industrial products — allowing your website to serve as a constant source of sales from natural search.
Industrial SEO Services
On Page SEO
What is Industrial SEO?
Industrial SEO is a form of SEO for industrial businesses that focuses specifically on helping them gain the highest possible rankings in search (Google, Bing, and Yahoo) for terms that describe their products, services, and capabilities.
Unlike conventional consumer-focused, industrial SEO typically targets:
Niche search terms
Exact technical search queries
Long-tail search terms
Complex product catalogs
Targeting very specific audiences
Industrial businesses typically serve only a limited number of customers, but every one of their potential customers has significant value to them.
Therefore, industrial SEO success is not only about traffic to a business' website, but also about the traffic being qualified and establishing a relationship with a business and about being able to trust a business.
To accomplish effective SEO for an industrial company, it takes a solid keyword research strategy combined with a strong technical foundation as well as high-quality content created specifically for users based on how they actually buy through long purchase cycles.
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Our company's mission is to help businesses grow with a custom SEO plan and optimization strategy. We're data driven, and we work with full transparency.
Industrial SEO Services to Attract Qualified Leads
The purpose of our industrial SEO services is to improve your search engine optimization throughout the entire buyer journey from initial research through vendor selection.
1. Industrial Keyword Research and Search Intent Analysis
In addition to simply looking at keywords to identify which ones have the most traffic, we analyze keywords from the perspective of procurement managers and engineers to find those with high value.
We examine both long-tail and short-tail keywords that show commercial intent, and other related keywords from both products, applications and industries. In addition, we look at actual queries that resulted in organic search for our clients’ pages.
Rather than use the same keywords as everyone else, we build a keyword opportunity map based upon matches with your core business that will help generate quality leads.
Because of large website footprint, the presence of legacy systems and complexity of product catalogs; Technical SEO is important to industrial businesses.
We identify technical auditing issues that may be negatively impacting organic visibility as follows:
- Page speed and performance
- Indexation and crawl efficiency
- Implementation of schema markup
- Service page and product category site architecture
- Web development and platform limitations
By utilizing such tools as Google Search Console, Google Analytics and other analytic tools, we will monitor SEO results, to continue to enhance SEO performance.
3. On-page SEO and Optimizing Service Pages
Successful industrial SEO is reliant upon having well structured service pages and product content.
Our on-page SEO system states that every page is created with search intent and target keywords.
This consists of:
- Optimizing meta description and title structure
- Creating clear internal links between service pages
- Developing content for both organic search and conversions
- Working with your sales team on aligning SEO strategies
On-page SEO assists in establishing search engines’ understanding of what you offer, while providing users a fast way to determine if you are the right vendor.
4. Industrial Content Designed for SEO
Industrial SEO content helps to educate without overwhelming.
We write industrial SEO content for engineers, procurement managers and buyers – not general blog readers.
Our content marketing strategy includes:
- Application based pages
- Industry based landing pages
- Education for long selling cycles
- High value content to generate leads
By generating organic traffic and having high-intent prospects, education assists in supporting your sales funnel.
5. Industrial Authority Building through SEO and Manufacturing
Manufacturing SEO needs to have credibility.Search engines reward Sites that display the qualities of Authority, Relevancy and Trust within the Industrial sector.
We Provide Manufacturing Companies with:
- Strategic Link Building from Relevant Sources
- Off-Page SQL Optimization Focused on Authority vs. Volume
- Competitor Analysis for Listing Gaps
- Organic Visibility Improvements i.e. across each of your Core Product Lines
By implementing these strategies your site has the capability to be prominent amongst many other Organic Searches.
The Importance of Industrial SEO for Manufacturers
Many manufacturers rely on organic search as a means to attract customers in an early stage of their buying process; Engineers, Procurement Managers, and Purchasers are all conducting research on suppliers and comparing vendor specifications by searching Google.
Without developing an industrial SEO strategy, your website may:
- Compete for the same keywords as competitors who’ve lower intent
- Miss out on good value keyword searches
- Not be able to effectively convert your traffic from organic to qualified leads
- Become overly reliant on PPC and/or outbound sales efforts
Industrial SEO will allow manufacturers the ability to develop long-term visibility online while decreasing reliance upon pay per click (PPC) or outgoing sales efforts.
Industrial Companies with Long Sales Cycles
One of the biggest mistakes Industrial Companies make is looking for short-term wins by way of SEO.
Most often, Industrial buyers do not make their buy decision on a first visit. Due to the lengthy sales cycle the buyer must see a company multiple times on multiple search results and touch-points before they feel comfortable enough to engage with that company.
Our SEO Strategies Exist to:
- Support Early Stage Research
- Create Trust through Multiple Visits
- Drive Qualified Traffic to the Proper Pages
- Align Your SEO Strategy With Your Sales Pipeline
All of these item combine to ensure your Organic Search efforts will contribute to revenue, instead of traffic.
How we measure the effectiveness of Industrial SEO
In order to measure industrial SEO effectiveness, we tie the results back to business impact through the following means:
Google Analytics
Google Search Console
Conversion tracking associated with qualified leads
Organic visibility and search result position
Our metrics are focused on what matters, not how we look on the vanity dashboard, so we continue to refine our SEO processes based on the information we gather.
SEO For Industrial Companies Versus Pay Per Click (PPC) Search Engines/Google Ads
Paid Search Search Engines/Google Ads can play an important role in growing Industrial Companies but as a standalone strategy they have not generated sustainable growth due to increased costs/competition, and leads ceasing once budgets are cut.
Conversely, SEO and PPC Search Engines/Google Ads have an overlapping relationship wherein:
- Reduced Reliance of Paid Ads
- Improved Long-Term Organic Search Rankings
- Capture High Intent Search Demand
- Able To Support Digital Marketing In Large Volumes
Many industrial Clients utilize both SEO and Live Search together in order to build an efficient, systematic and effective program.
However, Organic Search Should Always be the Foundation For Sustainable Growth.(When is Local SEO for Manufacturing or Distribution Important?)
Despite the fact that many manufacturers sell across the country and around the globe, in many cases local SEO is of importance for those manufacturers or distributors that manufacture on a local basis, or provide service support for their products.
With our local SEO strategies, we ensure that:
Location-specific service pages rank well.
Google's visibility is established in various locations.
Potential customers can find you when your location is important.
Local SEO is strategically integrated into our overall SEO approach versus being randomly placed into our overall SEO approach.
Our Industrial SEO expertise
When working with industrial clients that include manufacturing facilities, distribution houses and B2B service companies; we have developed an understanding of how to provide them with the following information:
How to navigate complex buyer journeys.
How to apply procurement driven decision making in regard to their industrial SEO efforts.
The type of technical content that is necessary in relation to their market.
How to create and achieve industrial SEO results without interrupting the day-to-day operations of the business.
Many manufacturing companies do not need gimmicks — they require SEO services that understand their marketplace.
What are some of the reasons that many industrial companies struggle with SEO
Many industrial companies struggle with SEO because of the following reasons:
The websites were designed exclusively for the internal employees of the company, not for the search engines of the world.
SEO efforts were treated as an additional aspect of manufacturing.
The same keywords were generated with no consideration of the mapping of those keywords.
The results of SEO audits never became reality.
Without good SEO efforts, it is difficult for industrial companies to consistently generate leads from organic search engines.
Industrial SEO Process
Our industrial SEO process is based on three core principles: Clarity, Execution, and Client Success.
1) Industrial SEO Audits and Technical SEO Audits.
2) Competitor Analysis and Keyword Research.
3) The creation of an SEO strategy that is based on your target audience.
4) The creation and optimization of your company’s content, based upon the criteria established in Step 3.
5) The creation of links and the growth of your company’s authority in the eyes of search engines.
6) The ongoing optimization of your Industrial SEO efforts.
Each of the individual steps in the Industrial SEO Process are focused on the creation of qualified leads for your business and improving your visibility in organic search engines.
Industrial SEO that supports your core business
Your industrial SEO efforts should not detract from your core business; they should be integrated with your existing website design, website development, and digital marketing efforts with little, if any, disruption to those efforts that are already occurring.
We do not chase trends or short-term success; we will help you create long-term sustainable SEO results.
Who Does Our SEO Agency Serve
Manufacturing Companies
Industrial Companies with Complex Offerings
Industrial Businesses that Provide B2B Services
Businesses that Have Extended Sale Cycles and High Dollar Amounts
If your customers are defined as procurement managers, engineers, or technical buyers; industrial SEO is key to your success.
Get the Industrial SEO Help You Need
If you are looking for ways to improve your company’s SEO, increase your visibility in organic search engines, and generate qualified leads from organic search engines, our industrial SEO service can provide the solution.
Regardless of whether you require a full SEO audit, ongoing SEO services, or an independent industrial SEO strategy, we assist industrial companies with utilizing search engines as a consistent growth process.