SEO For Flooring Companies
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Finding a new floor is very competitive as a local business; due to this, consumers who are looking for flooring do not just search for flooring online — they search intentionally also. When you are there for your customers when they reach out because they are looking to buy a floor through SEO for your floor covering company, this proves to be one of the highest return-on-investment (ROI) marketing strategies today.
Not showing up in local search, Google Maps, and organic search results means you are missing opportunities to acquire qualified customers. Competitors have acquired those same customer leads through investing in an effective flooring SEO plan.
To assist you in achieving that goal, we will break down how SEO for floor coverings works, how it works, and how your floor company can use SEO to acquire more customer traffic to your website, acquire more local customers who are about to book an appointment, and obtain more flooring jobs, without completely relying on Google Ads.
Flooring Company SEO Services
On Page SEO
Why is SEO Important for Flooring Businesses?
Most floor covering companies focus on acquiring customers from referrals, pay-per-click (PPC), or through word-of-mouth-in person.
These methods work for acquiring customers but buyers are increasingly making their final decision about a flooring purchase as part of their search.
Some common searches for flooring are:
"flooring installer near me."
"hardwood flooring installer [city]"
"laminate flooring installer pricing."
"best floor covering contractor in [city]."
If your flooring business does not show up in these common searches for flooring, your competition is filling these customers from your local area.
Through professional SEO, flooring businesses can gain the benefits of:
Improving visibility to the community.
Increased traffic to your services.
Consistent stream of customer leads.
Most people choose flooring based on design and comfort, however there are several other factors that affect the type of flooring to purchase, such as durability, ease of cleaning, installation time frame, and the cost involved in purchasing the flooring.
Search Engine Optimization is a method to get your website listed in search engine results. In order to get your website listed, you need to have added value by way of content, and make sure your keywords are relevant to what you do.
There are several components of an effective flooring SEO strategy:
Keyword Research
On Page SEO and Page Optimization
Technical SEO
Local SEO Strategies
Content Creation
Building High Quality Backlinks
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Our company's mission is to help businesses grow with a custom SEO plan and optimization strategy. We're data driven, and we work with full transparency.
Google Maps + Google Business Profile Optimization
Many times, your Google Business Profile is the first time a potential customer will see your business. We improve:
Business types and categories
Descriptive contents of services
Images and images before and after service
Strategy of reviews
Areas of service
Placement of your business on Google maps
All of these activities contribute directly to your ability to pass local competition and dominate the marketplace locally.
Local SEO: Why Local Market is the Key to Success for Flooring Companies
Flooring companies sell flooring services to their local area; therefore, every flooring business must have Local SEO to succeed.
Local SEO Strategies include:
- Google Business Profile Optimization
- Local Listings and Citations
- Google Maps Visibility
- Local Search Signals
- Location Specific Service Pages
- A fully optimized Google Business Profile vastly increases your local visibility for searches in Google Local.
- More importantly, Google Business Profile Optimization allows you to connect more effectively with local customers who are seeking to schedule their flooring installation.
- In addition, we optimize for Local Search Intention. Thus, when a homeowner is searching for flooring installation in your area, your company is at the top of the list.
Creating High-Quality Backlinks for Flooring SEO
Backlinks continue to be one of the most significant factors affecting the ranking factors of search engines. Quality backlinks convey confidence and authority to search engines.
Our focus in this area is on:
establishing high-quality backlinks from relevant websites
having placements on industry-specific sites
creating local citations and mentions
having authority backlinks to help the SEO performance of your website
We stay away from spammy tactics and concentrate on sustainable, long-term growth that will eventually yield higher keyword rankings.
Tracking SEO Performance and Results
SEO isn't guesswork. We track every aspect.
Using tools such as Google Analytics and ranking tracking, we:
monitor keyword rankings
keep track of the growth in organic traffic
count the number of visitors on your website and the number of conversions
track SEO performance on a monthly basis
We provide clear reporting to show how SEO has changed your business, specifically in terms of improved traffic, increasing the number of leads, and booking more jobs.
Flooring Company Content Strategy
Most flooring companies utilize pages that are very thin in volume. This is a big mistake.
We develop high-quality pages that address the real concerns of potential customers that assist in the Search Engine Optimization (SEO) for flooring companies
including:
Installation guidelines for flooring
Pages made specifically for specific types of services
Landing pages for cities or regions where you service
Educational blogs
This type of content will help to draw in potential customers who are doing research into their options and also build trust with those customers before they call you for an estimate.
Performance Tracking with the help of Google Analytics
When planning a local flooring SEO campaign, it’s important to review your competition.
Research the types of flooring that are trending, and how your competitors are using their websites and other social media platforms to reach their target audience.
Your Keyword Research will determine how well your site appears on search results pages.
Your website must be optimized using On Page SEO.
Your website must clearly describe the services and areas that you provide, and establish yourself as an expert in your industry.
In addition to having an impressive website, you should also build a strong brand that demonstrates your commitment to quality products and service.
You can use social media, blogs, and articles to build your online reputation.The content below is optimized for:
- Installation of flooring
- Installation of hardwood flooring
- Installation of laminate flooring
- Flooring design solutions for both commercial and residential spaces
Our approach is simple: make it easy for search engines to get a sense of what you provide and make it simple for your customers to choose you.
Errors and omissions in Technical SEO are the greatest problem for many flooring companies.
When Search Engines crawl, index, or rank your website incorrectly due to poor technical SEO, the search engines do not know how to index your site properly.
Some of the key areas where companies fall short with
Technical SEO include:
- Speed Optimization
- Improving Site Speed
- Mobile Compatibility
- Clean Structured Websites
- Using Secure HTTPS
- Proper Indexing
If you have a slow or broken website, you will have a terrible time with SEO because many flooring companies do not understand Technical SEO, which causes them to be consistently unsuccessful with their rankings.
We perform full-service audits of your site and SEO to discover all the problems that affect your rankings and to fix any of the issues that will improve organic traffic and conversions.
How SEO Attracts Quality Leads (and not just traffic)
Traffic is nice, but quality leads are what you need!We have developed our flooring SEO strategy to attract the following audiences:
Homeowners looking for flooring options
Local customers looking for quotes
Buyers looking for flooring services
(installation/refinishing/replacement)
Using buyer intent keywords to drive traffic to your service pages will help increase conversions for flooring businesses.
SEO Solutions for the Home Services Industry as a Flooring Business
Flooring is part of the home services industry, meaning SEO efforts need to be hyperlocal, based on building trust, and have a focus on conversion.
We know flooring and how homeowners make purchasing decisions, so we create SEO strategies that match their actual behavior when they purchase.
Are You Ready to Grow Your Flooring Business?
Whether you are a flooring contractor, a flooring installer, or have a multi-location flooring store, the correct SEO strategy will help transform your business.
Let us help you create an SEO strategy for your flooring business that will entice customers, outrank your competitors, and generate long-term, qualified leads!
Frequently Asked Questions About SEO that are Related to Flooring Businesses
How do I market my flooring business?
To have an effective flooring business marketing strategy, you must combine local SEO with excellent website content, optimize your Google Maps listing, and execute organic SEO.
You can also use paid channels like Google Ads to assist; however, SEO will provide you with long-term branding and less expensive lead generation.
What is the 80/20 rule regarding SEO?
The 80/20 rule states that about 80% of your results will come from just 20% of the SEO work you are doing—namely, high-intent keywords, core service pages, and strong backlinks—and therefore we focus on those areas to obtain the greatest results the fastest.
How can I generate more leads for my flooring business?
You can generate more leads for your flooring business by ranking high in local search results, optimizing your Google Business Profile, and targeting buyers searching for flooring installation.
What are the four types of SEO?
On page SEO
Technical SEO
Local SEO
Off Page SEO (backlinks and authority)
A comprehensive flooring SEO strategy incorporates all four of the above.
Why Choose Us for SEO for Flooring Businesses?
Not every SEO company understands how to work with flooring businesses.
We specialize in SEO for both flooring and home service-based businesses, and we create SEO strategies that actually create revenue instead of just vanity metrics.
What you receive from us includes:
Custom SEO strategy for flooring businesses
Full website audit and page optimization
Local SEO strategy to dominate your specified area
Ongoing monitoring and reporting
Clear communication and results of our work!
If you want more visitors, more local customers, and a more predictable stream of leads, flooring businesses using SEO is the BEST investment you can make.
