SEO For Mortgage Brokers
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The competition in the mortgage sector is severe these days, because there are more borrowers than ever before who are researching lenders and interest rates on different websites; many borrowers begin the process of getting a mortgage by searching for information about lenders on different websites. Thus, if your mortgage company isn't showing up at the top of search results, you're going to miss out on many borrowers and lose them to competitors who have invested in SEO services for their mortgage company.
Using search engine optimization (SEO) for mortgage companies will help you create a sustainable and scalable source of high-quality, qualified leads and traffic to your mortgage company website by positioning your brand and offering directly in front of potential customers at the exact moment when they are searching for home loans, refinancing options, or other types of specialty mortgages.
This is a brief explanation of how SEO for Mortgages works, the importance of SEO for Mortgage Brokers, and how to use an effective SEO strategy to generate revenue and grow the number of qualified clients using your mortgage company.
Mortgage Broker SEO Services
On Page SEO
The Importance of Using SEO for Mortgages
For the majority of people who use the internet for mortgage purposes, the very first step will be to use search engines (i.e., Google, Yahoo, Bing, etc.) to start their search for a mortgage.
For first-time buyers, real estate investors, or homeowners that are shopping for mortgage options, their searches will be their first activity in the decision-making process as they are looking to purchase a home or obtain a better interest rate compared to the rate they currently are paying on the mortgage).
Potential borrowers search using words and phrases, such as:
“mortgage broker in [insert city] or [insert state]”
“FHA loan officer”
“home loan options in [insert your city]”
“local mortgage broker”
If your mortgage company's internet website doesn't appear in search results, then you are missing all those potential customers.
Search Engine Optimization for Mortgage Brokers:
An Increase in Online Visibility and Higher Search Ranking
More Qualified Leads
Increased Authority & Trust in Your Business
Gives You the Ability to Compete Against Larger Mortgage Lenders
In An Overcrowded Industry, SEO for your Mortgage Business Can Be One of the Least Expensive Ways to Increase Your Business Over the Long Term.
We'll help you drive revenue
Our company's mission is to help businesses grow with a custom SEO plan and optimization strategy. We're data driven, and we work with full transparency.
Winning the Local Market with SEO
Since mortgages are highly local, many borrowers will want to work with a mortgage broker that understands the specific real estate market they reside in.
Therefore, a successful local SEO strategy contains the following components:
Optimization of Google Business Profile
Visibility in Local Search
Ranking on Google Maps
Local Listings and Directories
Local Link Building
By adequately optimizing your Google Business Profile, you improve your business’s rankings in local search results, thus making it easier for potential customers to find you when they are ready to contact you regarding mortgage services.
Optimize Google Business Profile and Google Maps
Your Google Business Profile is among the most powerful local SEO tools a mortgage brokerage can possess.
We help with optimizations to your Google Business Profile:
Business Categories
Descriptions of Your Company's Mortgage Services
Reviews Strategy For Encouraging Satisfaction of
Your Customers
Pictures that Provide Credibility Signals
Service Locations and Contact Information
Proper Optimization Of Your Google Business Profile and Google Maps Will Help You Achieve a Higher Ranking than Other Local Mortgage Brokers in The Local Search Results.
Keyword Research: Targeting Borrowers with Specific Intention
Keyword Research is the First Step to Creating a Profitable SEO Strategy.
There Are Many Types of Searches, Some Are for Simple Information, Others Are for Someone Who Will Take Action.
Using Tools Such as Google’s Keyword Planner, You Can Identify the Following:
* Relevant Keywords That Are Related to Home Loans
* Primary Keywords and Target Keywords
* Long-Tail Keywords (3 or More Words)
* Local Keywords Related to Your Service Area
Examples:
* FHA Loans for First Time Buyers
* Loan Officer in [Your City]
* Mortgage Broker for Self-Employed Borrowers
Using the Right Keyword Strategy Will Help You To Improve Your Site Quality Through SEO, Rather Than Random Site Visitors.
Understanding Search Intent in Mortgage Broker SEO Is Very Important.
An individual looking to find out what mortgage rates are like today has different interests and priorities than another individual looking for a mortgage broker in their area.
We optimize for:
- Informational intent (educational content that builds credibility)
- Commercial intent (comparison shopping and research)
- Transactional intent (ready to contact a loan officer)
When mortgage brokers align their website content to match the intent behind people's searches, it leads to higher rankings in search results for those searches that result in conversions.
Local Listing Directories & Authority
Search Engines Utilize Local Business Listings to Determine the Integrity Of A Website When Producing Local Search Results.
Thus, The More Consistent The Listings Are Across All Local Directories, The Higher The Website Will Rank.
We help with:
Consistency of Name, Address, and Phone Number (NAP) Listings
Reputable Website Listings
Industry Specific Directories
By Consistently Applying Local SEO Signals Such Us NAP Consistency, Local Listings, And Directories You Will Establish Your Authority With The Market and Improve Localized Search Engine Ranking Results.
Content Strategy for Mortgage Broker SEO
Content is the most important differentiator in mortgage SEO.
Our content focuses on:
• Education about home loans
• FHA loans and other niche programs
• An explanation of mortgage rates
• Guides for real estate professionals
• Resources to help agents and investors
This content helps to attract users earlier in the buying process, nurture them along the way, and eventually convert them into customers.
On Page SEO & Page SEO for Mortgage Websites
On Page SEO is designed to make sure every page of your mortgage website is designed to rank and to convert.
This includes:
- Optimizing page title tags and meta descriptions
- Organizing headings on the page
- Using internal linking between service pages
- Strategically placing target keywords within the content of each page
- Implementing schema markup and structured data for applicable areas of your mortgage website
Implementing correct on-page SEO will help the search engines index and crawl your mortgage website and aid in understanding the services you provide and to whom you provide those services.
Tracking Results through Google Analytics & Search Console
We use Google Analytics and Google Search Console to:
• Monitor data from Search Console
• Track keyword rankings
• Measure qualified traffic
• Identify conversion paths
Transparent reporting is provided for how SEO efforts lead to more leads and revenue.
SEO vs Paid Ads for Mortgage Brokers
Paid ads provide immediate traffic, but stop providing traffic as soon as you stop paying. Mortgage Brokers Use SEO To Achieve Long-Term Online Visibility,
Using SEO will reduce your overall cost per lead as well.
SEO helps attract more qualified traffic.
SEO helps establish your brand as an authority.
Most successful mortgage brokerages use both SEO and paid advertising, not one or the other.
Generating More Leads and Qualified Traffic
The goal of mortgage broker SEO is not simply to be at the top of the search engines but rather to generate more leads.
By optimizing for purchase intent, we can help mortgage brokers:
Attract potential customers already looking for mortgage services
Generate a larger amount of qualified traffic
Convert more of our customers into consultations.
SEO creates a steady stream of inbound demand without forcing you to constantly spend on advertising.
Establishing Reputation, Trust and Reviews
When borrowers are looking for a mortgage broker, Trust and Reputation are factors that will determine which mortgage broker they will choose.
We help our customers by:
Encouraging satisfied customers to leave us positive reviews
Providing testimonials and success stories from our satisfied customers
Building trust signals throughout our customer’s websites.
Trust is one of the key factors that will influence conversion rates and visibility in local searches.
Website Content That Converts Potential Clients
Ultimately, mortgage SEO is not just about ranking, it is also about people contacting you to get what they need.
We develop mortgage website content that:
- Informs borrowers about how mortgages work
- Makes mortgage products and services clear
- Provides answers to common objections
- Creates trust through client testimonial stories
- Shows satisfied clients through positive reviews
Having quality content on a website establishes credibility in the mind of the consumer and leads to consumers contacting the mortgage broker or their loan officer.
Technical SEO: The Foundation of SEO Performance
Quality content cannot rank without solid technical SEO.
Our technical SEO process includes:
- Fixing broken links on a website
- Improving website loading speed
- Utilizing a content delivery network (CDN)
- Optimizing your website for mobile devices
- Optimizing the website architecture
All of our technical SEO efforts will utilize Google PageSpeed Insights and Search Console to identify, diagnose, and improve the overall SEO performance of your mortgage website across devices.
Optimizing a Mortgage Website for Mobile Users
More and more people are using their mobile devices to research mortgages. Therefore, if your mortgage website does not optimize for mobile devices, you risk losing the trust of your potential customers.
Specific Objectives for Mobile Optimization:
Fast Web Page Load Times
Easy Navigation
Click-to-Call Feature
Simple Websites For Capture Of Leads
The ability of your website to properly optimize for mobile will directly affect your website’s ability to be found in the search engine results and convert visitors into leads.
What is SEO for Mortgage Brokers?
Mortgage Broker SEO is Optimizing Your Website to Meet the Ways Search Engines Determine Relevance, Authority and Provide a Positive User Experience.
A Successful Mortgage Broker SEO Strategy Involves:
* Keyword Research and Keyword Strategy
* On-Page SEO & Page Optimization
* Technical SEO & Website Performance Optimization
* Local SEO & Local Listings
* Content Creation Related to Searcher’s Intention
* Local Link Building & Authority Building
* Ongoing Tracking & Reporting
When Implementing the Above, All Components Work Together to Help You Improve Your Ranking in the Major Search Engines.
Building Authority with Local Backlinks
Backlinks will always be one of the most important ranking factors for search engines.
We do the following to build strong local backlinks:
• Obtain local backlinks from other sites in the real estate industry
• Form partnerships with real estate agents
• Get mentioned by reputable websites
• Execute a local link building strategy
Quality backlinks are important for improving your SEO performance so you can outrank your competitors.
Internal Links & Website Structure
Using internal links strategically on mortgage websites will improve user experience, crawl efficiency and keyword rankings.
We design mortgage websites to ensure search engines can easily determine the hierarchy and importance of services.
Why Choose Our SEO Services for Mortgage Brokers?
Most SEO Companies are not as knowledgeable about the mortgage industry as we are.
Our services are specific to:
SEO for Mortgage Brokers and Loan Officers
Local SEO specifically in the regulated industries
SEO Strategies that are both compliant and generate leads
Clear, repeatable, reliable reporting and measurable ROI for our clients.
Our specific SEO strategy will provide for a sustainable business growth solution and develop a legacy through the building of long-term brand equity.
Want to increase your overall business performance and establish more qualified customers without using solely paid advertising?
Utilizing mortgage broker SEO can be your best option for increasing your business’s visibility over time.
Let’s team up to create a mortgage broker SEO strategy that gets you at the top of the search engines and in front of your potential customers when they need you most.
Frequently Asked Questions Regarding Mortgage Broker SEO
1. What is SEO for Mortgage Brokers?
SEO (Search Engine Optimization) is the process by which we optimize a mortgage broker web site so that it appears higher in the search engines and ultimately provides leads or potential clients to our mortgage brokerage from organic sources.
2. How long does it take to improve my mortgage broker SEO?
Most mortgage brokers experience a visual performance increase in their SEO (Search Engine Optimization) from 6 to 12 months after the initial implementation and continues to grow cumulatively thereafter.
3. Will mortgage brokers benefit from SEO??
Yes, with proper implementation of SEO, it will become an effective acquisition/retention tool and continue to benefit the mortgage brokerage over time.
