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Many digital competitors exist in the travel market across the globe. There are many destinations available on the web for the traveler to visit, there are many experience types available for touring, there are many hotels available to choose from, and there are many agencies with which a traveler can book travel. However, only a small percentage of travel websites reach the top of the search engine results.
If your travel industry could benefit from more bookings, generate growth from organic traffic, and attract the appropriate type of traveler, it is unlikely that you will benefit from guesswork or generic marketing. What you need is a clearly defined strategic plan that is supported by statistical analysis, technical SEO expertise, and established travel SEO services that will consistently generate both bookings and revenue.
We are a dedicated travel SEO expert that will provide you with a full-service solution for companies that operate under the travel umbrella: travel brands, tour operators, and travel agencies. As your travel SEO Partner, we will take your company from searching to increasing the growth of your travel business by generating traffic and converting the traffic to customers without having to pay thousands of dollars for paid advertising forever.
The advantages of traveling with a search engine optimization process are many, but it is very different from any other industry, such as local services, ecommerce, or SAAS. The travel industry is impacted in many ways, including seasonality, shifts in the travelers' search intent, the geographic location(s) of the destination that were searched for, and the competition of both global travel companies and premier travel publications.
Travelers search differently. Travelers will compare much more, and unlike a typical internet shopper, the traveler will research more thoroughly before deciding on a competitor and making a booking.
Due to the differences in travel searching behaviors, you must optimize your travel website at all levels, including the pre-booking, booking, and post-booking stages. A strong strategy for travel SEO is required for your website to be indexed in the search engines. Without a strong travel search engine optimization process in place, your beautifully designed travel website will not be able to gain customers through search engines.
Travel SEO Services
On Page SEO
Travel SEO Consulting: How It Works
A true travel SEO consultant does much more than optimize the website's meta tags or writing a couple of blog entries every once in a while; we build a comprehensive SEO framework that helps you increase traffic, bookings, and generate excellent results!
Some examples of our travel SEO services:
Technical SEO auditing and fixing
Developing SEO strategy
Keyword research based on traveler intent
Content strategy and content marketing
Developing links and link acquisition strategy that is high-converting
Local SEO for travel agencies and increased visibility
Conversion optimization (to improve conversions)
Integration of SEO with PPC advertising, email marketing, and other forms of social media marketing.
Every service we provide is designed to help grow your travel business as opposed to simply giving you "vanity metrics."
We'll help you drive revenue
Our company's mission is to help businesses grow with a custom SEO plan and optimization strategy. We're data driven, and we work with full transparency.
Travel SEO Strategies Built to Get You Real Results
All successful campaigns begin with a solid plan; we don't just "wing it" when we create any of our travel SEO strategies!
We use data, competitor data, rank search behavior, and a combination of the two to build a travel SEO strategy that meets the goals of your business.
Our travel SEO strategies use the following:
Identifying high-intent keywords to optimize for
Mapping keyword rankings to both services and the destination of each keyword
Improving the overall design of your website and building relevance through internal linking for each page
Creating multiple language versions of your website as needed
Targeting travelers throughout the entire travel purchase funnel based on keyword/phrase
Balancing spending on both organic search and other forms of digital/often unpaid advertising/digital marketing.
Using this travel SEO strategy, your travel company will receive highly-targeted traffic, has a greater chance of converting that traffic into a booking, and has the ability to grow sales at scale.
Keyword Research That Attracts More Travelers
When doing keyword research to help optimize a website for travel purposes, it isn't enough to only look at how frequently each keyword is being searched; we also need to analyze how travelers conduct their online travel research (searching) to compare the destinations and see which keywords indicate they are close to booking a trip.
Through our process of researching keywords related to tours, travel agency services, and niche destinations, we identify those keywords that will lead to additional bookings in addition to simply providing web traffic.
Via our keyword research process, we can help you:
Improve search engine ranking
Generate sustainable levels of organic traffic
Improve your keyword ranking for numerous destinations
Encourage customers to book with you once they arrive at your site
The way that we approach keyword research means that your site will draw real-world travelers rather than random visitors.
Link Building and Backlinks
Our focus on building high-quality backlinks, placing digital PR, receiving editorial mentions, and establishing authority in travel industry are just a few of the strategies we use to build successful link building programs.
We don't spam, we earn links that will help to improve your rankings, and thus your long term SEO performance.
Content Strategy That Turns Visitors into Bookings
The core of travel SEO is content. But writing random blog post articles won't help with the core of travel SEO.
We will provide you with a strategic content plan that is focused on attracting, engaging, and converting travelers into bookings.
In other words, we will create destination pages, service pages, guides, and resources that are optimized for both search and Google search results.
Using the content marketing methodology that we use to create our content plan will help (1) increase your online visibility, (2) attract new customers, (3) support link building and naturally acquire links, (4) improve conversion rates and (5) drive reservations/bookings.
High-quality content also builds trust with both your customers and the search engines.
The SEO Technical Side of Travel Websites
Technical SEO is the foundation of any successful travel SEO initiative. Travel websites are typically quite large and full of content, so technical SEO must form the basis of what you are doing with your website.
You will want to optimize the following components of your website:
Site speed and Core Web Vitals
Crawlability and indexation
Schema (or structured data) for both destinations and bookings
Meta tags & URL structures
Mobile usability for traveling visitors
Using these technical optimization methods, search engines will be able to properly crawl, index, and rank your site, thus providing improved rankings and increased traffic for you.
Local SEO for Travel Agencies and Local Markets
For travel agencies and location-based travel businesses, local SEO is key to your company's growth.
We will optimize your presence, so that you dominate your local market, including:
Google Business Optimization
Location Pages
Local Citations
Reviews and Trust Signals
By utilizing local SEO, your travel agency will be visible to travelers searching nearby, thus increasing your chances of gaining new customers and making more bookings.
SEO vs. Paid Ads in the Travel Industry
Although paid ads can provide immediate traffic, they do come at a cost. Many travel businesses end up spending thousands of dollars every month just to maintain leads with paid advertising.
On the other hand, SEO provides a long term solution for acquiring organic search visibility, and is therefore a long term solution for generating leads and bookings.
We often utilize an integrated approach, combining both SEO and paid ads, to achieve short term success as SEO continues to build over time.
The combination of both SEO and paid ads leads to:
- Reduced cost per acquisition for new customers
- Continued growth over the long term
- Increased website traffic without an increase in the cost of paid advertising
Full Service Travel SEO Consulting Company with Dedicated Staff.
We provide complete travel SEO consultation services as well as dedicated specialists for rate strategies; technology, and content.
Our travel SEO service includes;
Travel SEO Strategy and Execution
Technical Travel SEO Services
Travel Content Marketing
Travel Link Building Services
Travel Data and Reporting
Continuing Travel SEO Optimization
In short, we ensure your travel business maintains a competitive position as Search Engines change and evolve.
Delivering Measurable Results
We have created our travel SEO services to drive:
Increased Volume of Web Traffic
Higher Search Engine Rankings
Increased Number of Bookings
More Online Visibility Through Search Engines
More Sustainable Business Growth
We have assisted travel companies in increasing web traffic to their website, attracting potential visitors to their site and generating predictive business from SEO.
Conversion Optimization. Turning Traffic into Bookings
Having traffic alone does not put money in your bank account, having bookings does.
We analyze all data from your website, including user behavior data and site funnel flow, to increase your site-wide conversion rates by optimizing your site for converting visitors into customers.
From CTAs to layout of your pagesHigher conversions mean:
More reservations with the same traffic flow
Improved return on investment from SEO providers
Accelerated growth without incurring any additional advertising costs
Who We Partner with in the Travel Sector:
We service:
Travel Agents
Tour Operators
Destination Websites
Travel Brands
Travel Companies with an Experience Based Model
Our staff adapts their method for creating strategies for every travel company, whether you are a new travel business or an established agency with hundreds of clients.
What Sets Us Apart from Other Travel SEO Companies?
We are not a typical SEO service provider. We are focused solely on providing travel industry specific SEO services.
We have a thorough understanding of how consumers search for, compare and book travel online.
Clients choose us due to:
We provide outstanding results;
We don't focus on vanity metrics, only on bookings;
We have in-depth expertise in travel SEO;
We implement scalable growth strategies;
We are a true partner, not simply a service provider.
We help our clients see increased travel customers, more bookings and daily growth.
Are You Ready For More Bookings Via A Travel SEO Consultant?
If you truly want to improve your booking volume, increase your search engine rankings and generate even greater interest in your brand through organic means; consider a professional travel SEO service provider.
Let's build a Travel SEO plan that will position your website in front of Travalers when they are ready to book and create predictable Revenue from your online marketing efforts.